Digital Education Series

Overview
With the rapid consumer adoption of digital platforms in Nigeria as well as expansion of digital dataset, it is increasingly important for marketers and their agencies to understand key online marketing disciplines. Led by a highly experienced team of Digital Strategists, Planners, Digital Researchers and Analytics consultants, this course will provide attendees with essential understanding of the digital channels available and show how they can work together to create powerful digital marketing strategies.

This is a must course for any budding digital marketers and well as a good refresher for experienced practitioners.

Places are limited so book early!

Why You Should Attend
• Identify the digital marketing channels available – what they do, and how they work together
• Identify the principles behind a digital marketing strategy
• Differentiate between SEO and paid search and their issues and challenges
• Understand how Social Media and SEO work together
• Grasp the essentials that underpin a Social Media strategy
• Create a dialogue through Social Media channels
• Differentiate between the variety of Social Media channels available
• Monitor conversations and understand your brand impact with social media tools
• Understand how web analytics can be used to improve campaign performance and conversions
• Integrate mobile apps into your marketing communications and measure effectiveness

Venue
Cogniko Conference School: Suite 23, Motorways Plaza, Ikeja, Lagos